Funding and Sponsorship for the Art and Cultural Projects

Course Code:

ART 401

Course Period:

Autumn

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

8

Course Language:

İngilizce

Course Objectives:

This course is designed to provide an introduction to the principles of sponsorship and funding through a discussion of their historical background. The class also exposes the current importance of sponsorship for the art and culture. The students will learn how to develop strategies for sponsorship and for the funding of art and culture. They will learn how to prepare and present sponsorship files for funding art projects. Specific topics will touch upon the sponsorship and funding in Turkey and abroad, as well as the development of public and corporate sponsorship, the Baumol theory, and general marketing strategies.

Course Content:

The students will learn how to formulate sponsorship for the art and culture. They will learn how to prepare and present sponsorship file for their art projects. Specific topics will include, art and culture projects, sponsorship in the world and Turkey, public and corporate sponsorship, Baumol theory, marketing.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Learning needs of the reasons for the sponsorship of arts and culture.	2,7,8	1,2,3	A,C
2) historical background of sponsorship and today	2,7,10	1,2,3	A,C
3) Legal aspects of sponsorship, regulations	10,14	1,2,3	A,C
4) Sponsorship documents preparation	13	1,2,3	A,C
5) The most used areas and the return of sponsorship	10	1,2,3	A,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction and syllabus
2	What is an investment? - Introduction to sponsorship through an example
3	Sponsorship, professionalism and patronage - Similarities and differences
4	Sponsorship purposes; on advertising, public relations, marketing, belonging and branding.
5	The emergence, historical development and types of sponsorship. Baumol theory and examples.
6	Sponsorshio though art, auction and various examples. Reasons for sponsorhip of institutions – the contribution of art to businesses
7	Summary
8	Midterm
9	Sponsorship file
10	Field trip – Institution Visit (Jale Kuşkan Wax Museum)
11	Social and legal dimensions of culture and arts sponsorhip in Turkey
12	Guest
13	Support given to culture and art – art and culture in the world and Turkey sponsorhip samples.
14	Project Presentations

Recommended Sources

Textbook

McAndrew, C. The Art Economy. An Investor’s Guide to the Art Market. Liffey 2007. UK.

Additional Resources

www.artprice.com/

http://www.sothebys.com/

http://beyazart.com/v3/

http://www.antikas.com/

http://www.christies.com/

http://www.lebriz.com/Default.aspx?bhcp=1

Okay,A. Halkla İlişkiler Aracı Olarak Sponsorluk (Epsilon, 1998)
Okay,A. Sponsorluğun Temelleri (Der, 2005)
Wu Chin-Tao. Kültürün Özelleştirilmesi (İletişim 2005)

Material Sharing

MATERIAL SHARING
Documents
Assignments	Presentations will be evaluate as final examination
Exams	Mid-term, Final Examination

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	30
Assignment	1	20
Final	1	50
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		50
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	To educate students as an Arts and Cultural Manager with an interdisciplinary outlook.					x
2	To gain expertise in Visual and Performance Arts in detail.			x
3	To teach students the main actors in art and cultural sector.					x
4	To educate students in order to make them aware of the close relationship between artist, art work, critic and art collector.					x
5	To teach students basics of business administration in relation to the cultural sector.					x
6	To instruct students to evaluate the importance of team work and cooperation.			X
7	To give them essential knowledge about the work of cultural professionals (those who work for museums, art institutions, festivals, and so on) and possible pitfalls they can face.					x
8	To make students followers of international art.				x
9	To enable them to pinpoint the issues in their area of expertise and give them essential tools to solve problems.					x
10	To make them able to plan and put in practice their projects collectively.				x
11	To give students professional tools to evaluate all the facts in art and culture area.					x
12	To teach them how to use PR and publicity tools in their job.				X
13	To teach students methodology, documentation and archiving.				x
14	To make students aware of necessary level of legal knowledge in order to make contracts.			X
15	To equip students with the basic knowledge of accounting.			x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	6	84
Mid-terms	1	20	20
Homework	5	9	45
Final examination	1	10	10
Total Work Load			201
Total Work Load / 25 (h)			8,04
ECTS Credit of the Course			8

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