Production and Marketing in the Music Industry

Course Code:

ART 305

Course Period:

Autumn

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

6

Course Language:

İngilizce

Courses given by:

Burak Güngörmüş

Course Objectives:

The aim of this course is to support the students to have practical analysis of music industry, its branches and also the structure which serves the organisation and management period.

Course Content:

1) With the growth of technology, strategic plans like investment, production or marketing in music industry has widely changed just like the other industries. One of the main objective of this course is to observe and analyse, reasons and consequences of this change.

2) To observe and to appreciate copyrights, sales income, expenses and trade policies.

3) To make the students understand the structural hierarchy in music industry, and giving informations about the roles in this structure.

4) To make discussions about the past of music industry and analysing the necessary headlines.

5) To make observations on financing, structuring financial foundings and investment types in music industry.

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Expected to observe music industry and know about the history and the changing aspects of the industry.	1	1,12	A,C
2) Student analyses the judicial aspects of music industry and communication based industries.	2	1,12	A,C
3) Student will have knowledge on international and national copyright acts and performance rights organization.	4	1,3,12	A,C
4) Expected to know the special trade and marketing technics on music industry over the internet (Guerilla Marketing, Viral Marketing)	9	1,9,12	A,C
5) Expected to know the conventional sales and marketing technics on music industry.	13	1,9,12	A,C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Development in the history of music and the growth of music industry
2	Legislative changes and factors relating to growth in music industry
3	Standard agreements and practices in music industry.
4	Copyrights and the duration of copyright protection.
5	Performing rights organizations and copyright revision, 1790 to1976
6	Midterm Exam
7	Compulsory mechanical license for recordings and monopoly tax label rules
8	Bootlegging, piracy and counterfeiting offenses
9	Cost factors, budgets and production methods in music industry
10	Midterm Exam
11	Music for motion pictures and theater, synchronization rights
12	Effects of record covers, labels, linear notes and promotion methods on marketing an album
13	Trade practice regulations, Marketing music over internet
14	Presentations

Recommended Sources

RECOMMENDED SOURCES

Textbook

Additional Resources

1. THİS BUSİNESS OF MUSİC: M.William Krasilovsky, Sidney Shemel, John M. Gross

2. LEGAL ASPECTS OF THE MUSİC İNDUSTRY: Richard Schulenberg

3.THE FUTURE OF THE MUSIC BUSİNESS: Steve Gordon

1. INSIDE TRACKS: Richard Buskin

2. MÜZİKTE GENİŞ SOLUKLAR: Leyla Pamir

3. T.C. ANAYASASI

4. AVRUPA BİRLİĞİ MÜKTESEBATI (acquis communautaire)

5. YENİ REKLAMCILIK Atilla Aksoy

Material Sharing

Documents
Assignments	Final Presentations also will be taken as homeworks.
Exams	Midterm Exam

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	2	25
Presentation	7	15
Assignment	10	1.5
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		60
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		40
Total		100

Course’s Contribution to Program

No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	To educate students as an Arts and Cultural Manager with an interdiciplinary outlook.					x
2	To gain expertise in Visiual and Performance Arts in detail.					x
3	To teach students the main actors in art and cultural sector.				x
4	To educate students in order to make them aware of the close relationship between artist, art work, critic and art collector.					x
5	To teach students basics of business administration in relation to the cultural sector.					x
6	To instruct students to evaluate the importance of team work and co-operation.					x
7	To give them essential knowledge about the work of cultural professionals (those who work for museums, art institutions, festivals, and so on) and possible pitfalls they can face.					x
8	To make students followers of international art.					x
9	To enable them to pinpoint the issues in their area of expertise and give them essential tools to solve problems.					x
10	To make them able to plan and put in practice their projects collectively.					x
11	To give students professional tools to evaluate all the facts in art and culture area.					x
12	To teach them how to use PR and publicity tools in their job.					x
13	To teach students methodology, documentation and archiving.				x
14	To make students aware of necessary level of legal knowledge in order to make contracts.					x
15	To equip students with the basic knowledge of accounting.					x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	8	84
Mid-terms	2	8	4
Homework	1	3	10
Final examination	1	8	13
Total Work Load			154
Total Work Load / 25 (h)			6,16
ECTS Credit of the Course			6

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