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Course Code: 
CULA 343
Course Type: 
Area Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 
This course will give students an in depth understanding of planning events and event marketing.
Course Content: 

All aspects of different types (cause-related, e-events, festivals, conventions, exhibitions and social) of events will be explained. Event marketing will be discussed. Future trends will be highlighted.

Vertical Tabs

Course Flow

Week Topics Study Materials
1 Introduction to Food events and Event Marketing Chapter 1 & 2 (C.A. Preston)
2 The Theory and Practice of Event Marketing

Food events and the local food system: Marketing, Management and planning issues

Chapter 3 (C.A. Preston)

Part I (Hall & Sharples)

3 Sponsorship and Cause-Related Event Marketing Chapter 4 (C.A. Preston)
4 E-Event Marketing

Quiz I

Chapter 5 (C.A. Preston)
5 Entertainment and Festival Event Marketing

Beer festivals: A case study

Review for Midterm I

Chapter 6 (C.A. Preston)

P.166-178 (Hall &Sharples)

6 Midterm

Review of Course Material (Week 1-5)

Instructor Notes
7 Association, Convention, and Exhibition Event Marketing Chapter 8 (C.A. Preston)
8 Social Event Marketing Chapter 9 (C.A. Preston)
9 Future Forces and Trends in Event Marketing

Quiz II

Chapter10 (C.A. Preston)

P. 331-349 (Hall & Sharples)

10 Coca Cola Case Study P. 265-266 (C.A. Preston)
11 Short Case Studies

Review of Course Material (Week 7-10)

Instructor Notes
12 Starbucks Case Study

Food festival research methods and approaches

P.262-263 (C.A. Preston)

P. 311-331 (Hall & Sharples)

13 Team Project Presentations Student Presentations
14 Team Project Presentations Student Presentations

 

Recommended Sources

Textbook:         C. A. Preston, 2012, Event Marketing: How to Successfully Promote Events,

                          Festivals, Conventions, and Expositions, 2nd Edition, John Wiley & Sons,

                          Hoboken, NJ.

 

                          C. Michael Hall &  Liz Sharples, 2008, Food and Wine Festivals and Events

                          Around the World: Development, Management and Markets, Elsevier Ltd.,

                          UK

Additional Resources: Instructor Notes

 

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Quizzes 2 10
Project 1 20
Total   60
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   40
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   60
Total   100