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Course Code: 
CULA 456
Course Type: 
Area Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Objectives: 
Learn the world of mass media, and understand the effects of mass media on eating and purchasing behavior of consumers.
Course Content: 

Classification of mass media. Food as a communication tool in media.

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Course Flow

Week Topics Study Materials
1 Introduction  
2 Human communication  
3 What is mass media?  
4 Target population groups in food media  
5 Food in TV programmes  
6 Term paper progress report  
7 Food in TV programmes: discussion hour with guests from the media  
8  Food in magazines  
9 Term paper progress report  
10 Food in magazines: discussion hour with guests from the media  
11 Food on the internet  blogs  
12 Food columnist  
13 Food columnist: discussion hour with guests from the media  
14 Class Presentations  

 

Recommended Sources

Textbook  
Additional Resources  

 

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Quizzes   20
Assignment 1 50
Total   100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE   50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE   50
Total   100