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Course Code: 
BBA 261
Course Period: 
Spring
Course Type: 
Core
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
6
Course Language: 
İngilizce
Course Content: 
COURSE CONTENT
Week Topics Study Materials
1 Review of the introductory marketing concepts Related Chapters
2 Marketing Strategy Related Chapters
3 Product / service / branding strategies Related Chapters
4 New product development and product life cycle strategies Related Chapters
5 Pricing strategies and pricing approaches Related Chapters
6 Price adjustment strategies Related Chapters
7 Midterm Exam Related Chapters
8 Place strategies Related Chapters
9 Retailers / whoesalers / supply chain Related Chapters
10 Integrated marketing communications Related Chapters
11 Advertising / PR / Direct Selling Related Chapters
12 Social Media and New Communication Channels Related Chapters
13 Project Presentations Related Chapters
14 Project Presentations Related Chapters
15 Review  
16 Final Exam  

 

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