Course Language:
İngilizce
Course Objectives:
To give theoretical and practical information about branding and market positioning.
Course Content:
After several examples of production stages and branding processes, individual products are produced and presented.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods:
A: Testing, C: Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Knows the concept of brand and corporate identity. | 1,2 | 1,2,3 | A,C |
| 2) Knows the relationship between the right market and right product. | 1,2 | 1,2,3 | A,C |
| 3) Knows the relationship between mass production and custom production. | 14,15 | 1,2,3 | A,C |
| 4) Knows the industrial definitions. | 3 | 1,2,3 | A,C |
| 5) Knows the techniques of mass production and can identify them. | 1 | 1,2,3 | A,C |
| 6) Knows the branding positioning and cost calculations of products. | 3,15 | 1,2,3 | A,C |
| 7) Analyzes the relationship between department store and atelier. | 1,2,15 | 1,2,3 | A,C |
Course Flow
| Week | Topics | Study Materials |
| 1 | Introduction to the course; explanation of the aim and the goals of the course. Giving information about the assessment methods. | NONE |
| 2 | Defining brand, analying local and global brands. | PREPARATION |
| 3 | Specifying the target consumer, importance of the socio-cultural and economic structure in branding. | PREPARATION |
| 4 | When and how advertising and pr should be integrated in a brand. | PREPARATION |
| 5 | Marketing strategies, execution of new strategies according to rival firms, importance of competitive approach. | PREPARATION |
| 6 | Specifying the distribution channels of the product. | PREPARATION |
| 7 | Midterm | PREPARATION |
| 8 | Componenets of a project file, professional prsentation. | PREPARATION |
| 9 | Planning the production. | PREPARATION |
| 10 | The importance of the manufacturing process, essentials of manufacturing according to the brand. | PREPARATION |
| 11 | Pricing, global brands, local brands, anonyms and their logic of operation. | PREPARATION |
| 12 | Displaying products in stores. | PREPARATION |
| 13 | Preparations of project file and continueing on production. | PREPARATION |
| 14 | Preparations of project file and continueing on production. | PREPARATION |
Recommended Sources
| Textbook | Unpublished notes of the instructor. |
| Additional Resources | Markalaşma Teknikleri (Remzi Kitapevi Yayınları) |
Material Sharing
| Documents | |
| Assignments | 1 assignment. |
| Exams | 1 midterm, 1 final |
Assessment
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | %40 |
| Quizzes | ||
| Assignment | 1 | %60 |
| Total | 2 | %100 |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 1 | %60 |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 2 | %40 |
| Total | 3 | %100 |
| COURSE CATEGORY | Expertise/Field Courses |
Course’s Contribution to Program
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Skills of seeing, perception, expression. | x | |||||
| 2 | Developing different methods of seeing and perception skills. | x | |||||
| 3 | Skills of corelating and thinking interdisciplinary. | x | |||||
| 4 | Acquisition of visual and historical point of view and assesment perspective. | x | |||||
| 5 | Understanding the principles of textile design, studying artistic and social developments in the context of design principles. | ||||||
| 6 | Acquisition of the knowledge of pattern making via the corelation of human body with ergonomy and material. | ||||||
| 7 | Skill of being able to use the contemporary technological achievements as a design tool. | ||||||
| 8 | Apprehension of the methods of producing woven structures. | ||||||
| 9 | Acquisition of experiences of creating original design product via using a method. | ||||||
| 10 | Application of the knowledge of pattern making, which is acquired via the corelation of human body with ergonomy and material, by the help of relevant tools. | ||||||
| 11 | Acquisition of the sociological and historical foundation supporting design philosophy. | ||||||
| 12 | Skill of expressing textile surfaces via sketching methods, formation of the personal ways of expressions via knowing the human body. | ||||||
| 13 | Acquisition of structural plans and their application methods in industrial textile design. | ||||||
| 14 | Acquisition of the knowledge of design and assessment of a work/product. | x | |||||
| 15 | Acquisition of applied, visual and oral prensentation techniques of planned original creations. | ||||||
ECTS
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 13 | 2 | 26 |
| Mid-terms | 1 | 3 | 3 |
| Quiz | - | - | - |
| Assignment | 1 | 15 | 15 |
| Final examination | 1 | 3 | 3 |
| Total Work Load | 95 | ||
| Total Work Load / 25 (h) | 3,8 | ||
| ECTS Credit of the Course | 4 |
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