Course Language:
İngilizce
Course Objectives:
The goal of this course is to equip student with the knowledge and perception of marketing principles in fashion design.
Course Content:
The meaning and missons of marketing, fields of marketing, consumer behaviour, creating a brand, process of marketing management.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods:
A: Testing, C: Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Knows the meaning of marketing. | 3,7,11,14,15 | 1-2-3 | A-C |
| 2) Knows the fields of marketing, creating value, consumer behaviour. | 3,7,11,14,15 | 1-2-3 | A-C |
| 3) Understands the concept of branding. | 3,7,11,14,15 | 1-2-3 | A-C |
| 4) Knows the process of creating a brand. | 3,7,11,14,15 | 1-2-3 | A-C |
| 5) Knows the process of marketig management. | 3,7,11,14,15 | 1-2-3 | A-C |
| 6) Knows the methods of strategic marketing. | 3,7,11,14,15 | 1-2-3 | A.C |
| 7) Knows the methods of tactical marketing methods. | 3,7,11,14,15 | 1-2-3 | A-C |
Course Flow
| Week | Topics | Study Materials |
| 1 | Introduction to the course; explanation of the aim and the goals of the course. Giving information about the assessment methods. | NONE |
| 2 | The concept of marketing. | PREPARATION |
| 3 | Fields of marketing. | PREPARATION |
| 4 | Creating a value. | PREPARATION |
| 5 | Consumer behaviour. | PREPARATION |
| 6 | Dividing the consumer and the market into segments. | PREPARATION |
| 7 | Value of a brand. | PREPARATION |
| 8 | The process of creating a brand. | PREPARATION |
| 9 | Midterm and assignment assesment. | PREPARATION |
| 10 | Marketing management process, strategic marketing. | PREPARATION |
| 11 | Marketing researches, positioning. | PREPARATION |
| 12 | Tactical marketing, product, place. | PREPARATION |
| 13 | Pricing. | PREPARATION |
| 14 | Promotion, sale. | PREPARATION |
Recommended Sources
| Textbook | |
| Additional Resources | Kotler on marketing |
Material Sharing
| Documents | |
| Assignments | 6 assignments. |
| Exams | 1 midterm, 1 final |
Assessment
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | % 70 |
| Quizzes | - | - |
| Assignment | 6 | % 30 |
| Total | 7 | % 100 |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 1 | % 50 |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 7 | % 50 |
| Total | 8 | % 100 |
| COURSE CATEGORY | Expertise/Field Courses |
Course’s Contribution to Program
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Skills of seeing, perception, expression. | ||||||
| 2 | Developing different methods of seeing and perception skills. | ||||||
| 3 | Skills of corelating and thinking interdisciplinary. | x | |||||
| 4 | Acquisition of visual and historical point of view and assesment perspective. | ||||||
| 5 | Understanding the principles of textile design, studying artistic and social developments in the context of design principles. | ||||||
| 6 | Acquisition of the knowledge of pattern making via the corelation of human body with ergonomy and material. | ||||||
| 7 | Skill of being able to use the contemporary technological achievements as a design tool. | x | |||||
| 8 | Apprehension of the methods of producing woven structures. | ||||||
| 9 | Acquisition of experiences of creating original design product via using a method. | ||||||
| 10 | Application of the knowledge of pattern making, which is acquired via the corelation of human body with ergonomy and material, by the help of relevant tools. | ||||||
| 11 | Acquisition of the sociological and historical foundation supporting design philosophy. | x | |||||
| 12 | Skill of expressing textile surfaces via sketching methods, formation of the personal ways of expressions via knowing the human body. | ||||||
| 13 | Acquisition of structural plans and their application methods in industrial textile design. | ||||||
| 14 | Acquisition of the knowledge of design and assessment of a work/product. | x | |||||
| 15 | Acquisition of applied, visual and oral prensentation techniques of planned original creations. | x | |||||
ECTS
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 13 | 3 | 39 |
| Mid-terms | 1 | 2 | 2 |
| Quiz | - | - | - |
| Assignment | 6 | 8 | 48 |
| Final examination | 1 | 2 | 2 |
| Total Work Load | 123 | ||
| Total Work Load / 25 (h) | 4,92 | ||
| ECTS Credit of the Course | 5 |
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