Course Language:
İngilizce
Course Objectives:
The aim of the course is to explain the importance of a meeting or organization, especially arts organizations, for arts management. To teach how a meeting is planned, how it is organized, how it reaches the audience, how it is shared with the press and to examine what art organizations mean in terms of the artist / audience / art director trio.
Course Content:
The realization of the event plan, working in cooperation and in harmony with the organizers and employees, and the organizational management from the idea to the realization of the event until the end will be analyzed in the course from an administrative point of view.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods:
A: Testing, C: Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| To be able to define the basic concepts related to event management | 9, 10 | 1,2,7 | A,B |
| Budget creation | 9, 10 | 1,2,6,7,9 | A,B |
| To be able to evaluate the event management process | 9, 10 | 1,2,7 | A,B |
| Being able to create an example activity | 9, 10 | 1,2,6,7 | A,B |
| Evaluate successful events in Turkey and the World | 9, 10 | 1,2,6,7,9 | A,B |
Course Flow
| COURSE CONTENT | ||
| WEEK | TOPICS | Study Materials |
| 1 | Introduction, information | |
| 2 | What is communication? Its place in the concept of marketing. Types of communication. Basic communication functions. Different communication tools. Meetings and organizations as a communication tool. | |
| 3 | Definition of art and differences between fine arts, crafts and traditional arts. Art as a means of communication. Types of communication required for works of art to reach the required audience. | |
| 4 | Art and marketing relationship. The "consumer group" of art. What can be done to raise awareness for a work of art or artist. Presentation of art. | |
| 5 | What is an event? How is it different from any meeting? Basic features and purposes. What is the art "event"? Possible purposes of organizing an art event. | |
| 6 | Planning, realizing and managing an arts organization - Market analysis and planning | |
| 7 | Midterm | |
| 8 | Planning, realizing and managing an arts organization - Strategy and program | |
| 9 | Planning, realizing and managing an arts organization - Participants and audiences | |
| 10 | Planning, realizing and managing an arts organization - Budget and funding | |
| 11 | Planning, realizing and managing an arts organization - Press and third party relations | |
| 12 | Evaluation and follow-up of art organizations | |
| 13 | Case studies | |
| 14 | Final Presentations | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
Babacan, E. ve Göztaş, A. (2011). Etkinlik Yönetimi, Ankara: Detay Yayıncılık.
Bowdin, G., McDonnell, I., Allen, J. ve O\'Toole, W. (2001). Events Management, Australia: John Wiley&Sons;.Shone, A. ve Parry, B. (2004) Successful Event Management, Second Edition, Cengage: Learning Business Press. |
Material Sharing
| MATERIAL SHARING | |
| Documents | |
| Assignments | |
| Exams | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 30 |
| Assignment | 1 | 20 |
| Final Presentations | 1 | 50 |
| Total | 100 | |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 50 | |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 50 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To educate students as an Arts and Cultural Manager with an interdisciplinary outlook. | x | |||||
| 2 | To gain expertise in Visual and Performance Arts in detail. | x | |||||
| 3 | To teach students the main actors in art and cultural sector. | x | |||||
| 4 | To educate students in order to make them aware of the close relationship between artist, art work, critic and art collector. | x | |||||
| 5 | To teach students basics of business administration in relation to the cultural sector. | x | |||||
| 6 | To instruct students to evaluate the importance of team work and cooperation. | x | |||||
| 7 | To give them essential knowledge about the work of cultural professionals (those who work for museums, art institutions, festivals, and so on) and possible pitfalls they can face. | x | |||||
| 8 | To make students followers of international art. | X | |||||
| 9 | To enable them to pinpoint the issues in their area of expertise and give them essential tools to solve problems. | x | |||||
| 10 | To make them able to plan and put in practice their projects collectively. | x | |||||
| 11 | To give students professional tools to evaluate all the facts in art and culture area. | x | |||||
| 12 | To teach them how to use PR and publicity tools in their job. | x | |||||
| 13 | To teach students methodology, documentation and archiving. | x | |||||
| 14 | To make students aware of necessary level of legal knowledge in order to make contracts. | x | |||||
| 15 | To equip students with the basic knowledge of accounting. | x | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 3 | 42 |
| Mid-terms | 1 | 3 | 3 |
| Presentation | 4 | 8 | 32 |
| Final examination | 1 | 3 | 3 |
| Total Work Load | 122 | ||
| Total Work Load / 25 (h) | 4,88 | ||
| ECTS Credit of the Course | 5 | ||
None