Press and Public Relations in Arts and Cultural Management

Course Code:

ART 204

Course Period:

Spring

Course Type:

Core

P:

3

Lab:

0

Credits:

3

ECTS:

5

Course Language:

İngilizce

Course Objectives:

Among the activities carried out in the fields of art and culture, communication, media, advertisement and announcement planning, as well as media communication models that are suitable for art and culture management are examined. Public relation models are transferred in the art field by considering the management mission of students who will specialize in corporate areas such as galleries or museums. Art press, advertisement, news and visibility enhancement strategies are discussed to announce cultural events to the public. The use of print and digital press resources and the active communication models of social media and the relations with the press and the public are discussed.

Course Content:

The students of the course learn how to use and manage websites, social media usage and management, reporting by understanding student model communications. They manage corporate relations in print and digital media according to art and news communication strategies.

Course Methodology:

1: Lecture, 2: Assignment -feedback 3: Discussion, 4: Case-study

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
1) Understands the communication models in the field of art and culture.	1,2,4,9	1,2,3	A
2) Students examine the press situation in the field of arts and culture.	1,4,9,11	1,2,3	A
3) Students learn to manage relations with the press.	1,4,9	1,2,3	A
4) Students learn to strategically plan communications between institutions and individuals.	9,11	1,2,3	A
5) Students learn to use and manage social media and websites and reporting.	1,9	1,2,3	A

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	Introduction to Communication
2	Types and Methods of Communication
3	Press and Press Relations
4	Press Management
5	Press Organs
6	Written/Printed Press
7	Midterm
8	Digital Press
9	Process Management in Periodical and Digital Media Resources
10	Press Management in Art and Culture
11	PR Relations and Contracts with Art Institutions and Experts
12	Art Press and Archive Creation
13	Website Usage, Management and Reporting
14	Social Media Usage, Management and Reporting

Recommended Sources

RECOMMENDED SOURCES
Textbook	Resources will be given during the course.

Material Sharing

MATERIAL SHARING
Documents
Assignments	Presentations will be evaluate as final examination
Exams	Mid-term, Final Examination

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	30
Assignment	1	20
Final	1	50
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		50
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		50
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	To educate students as an Arts and Cultural Manager with an interdiciplinary outlook.					x
2	To gain expertise in Visiual and Performance Arts in detail.			x
3	To teach students the main actors in art and cultural sector.					x
4	To educate students in order to make them aware of the close relationship between artist, art work, critic and art collector.					x
5	To teach students basics of business administration in relation to the cultural sector.					x
6	To instruct students to evaluate the importance of team work and co-operation.			X
7	To give them essential knowledge about the work of cultural professionals (those who work for museums, art institutions, festivals, and so on) and possible pitfalls they can face.					x
8	To make students followers of international art.				x
9	To enable them to pinpoint the issues in their area of expertise and give them essential tools to solve problems.					x
10	To make them able to plan and put in practice their projects collectively.				x
11	To give students professional tools to evaluate all the facts in art and culture area.					x
12	To teach them how to use PR and publicity tools in their job.				X
13	To teach students methodology, documentation and archiving.				x
14	To make students aware of necessary level of legal knowledge in order to make contracts.			X
15	To equip students with the basic knowledge of accounting.			x

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	10	10
Homework	1	10	10
Final examination	1	10	10
Total Work Load			128
Total Work Load / 25 (h)			5,12
ECTS Credit of the Course			5

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