Course Language:
İngilizce
Course Objectives:
To enhance the awareness of the students via probing the relationship between the components of fashion design and social perception and psychology.
Course Content:
To see the whole picture whilst inside the design process, to deconstruct, characteristics of the target group, what do they really want, informations on the materials and the final outcome of the design.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study
Course Evaluation Methods:
A: Testing, C: Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Explains the concepts of social perception and selective perception. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
| 2) Defines individual discrepancies and types of tastes. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
| 3) Explains the effect of expectations on human perception. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
| 4) shows the limitedness of thought. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
| 5) Explains the theories of learning. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
| 6) Gives informations on the methods of communication. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
| 7) Gives basic information on consumer behaviour. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
| 8) Gives informations on target groups. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
| 9) Shows the methods for understanding the needs, demands and perception of the consumer. | 1,2,3,4,5,11,14 | 1,2,3,4 | A,B |
Course Flow
| Week | Topics | Study Materials |
| 1 | Introduction to the course; explanation of the aim and the goals of the course. Giving information about the assessment methods. | NONE |
| 2 | Fashion & Psychology. | PREPARATION |
| 3 | Introduction to social perception. | PREPARATION |
| 4 | Individual perception and the theory of attribution. | PREPARATION |
| 5 | Templates, prejudices and attitudes. | PREPARATION |
| 6 | Agents effecting the perception, first impression. | PREPARATION |
| 7 | Culture & Design. | PREPARATION |
| 8 | Midterm | PREPARATION |
| 9 | The theory of contol and the perception of colour. | PREPARATION |
| 10 | Conditioanings and perception. | PREPARATION |
| 11 | Individual characteristics and design. | PREPARATION |
| 12 | Fashion psychology, brand and consumer behaviour. | PREPARATION |
| 13 | Product and target group. | PREPARATION |
| 14 | Final display and consumer satisfaction. | PREPARATION |
Recommended Sources
| Textbook | |
| Additional Resources |
Material Sharing
| Documents | |
| Assignments | 10 Assignments. |
| Exams | 1 midterm, 1 final |
Assessment
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 10 | 35 |
| Quizzes | 1 | 50 |
| Assignment | 1 | 15 |
| Total | 12 | 100 |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 1 | 50 |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 12 | 50 |
| Total | 12 | 100 |
| COURSE CATEGORY | Expertise/Field Courses |
Course’s Contribution to Program
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Skills of seeing, perception, expression. | x | |||||
| 2 | Developing different methods of seeing and perception skills. | x | |||||
| 3 | Skills of corelating and thinking interdisciplinary. | x | |||||
| 4 | Acquisition of visual and historical point of view and assesment perspective. | x | |||||
| 5 | Understanding the principles of textile design, studying artistic and social developments in the context of design principles. | ||||||
| 6 | Acquisition of the knowledge of pattern making via the corelation of human body with ergonomy and material. | x | |||||
| 7 | Skill of being able to use the contemporary technological achievements as a design tool. | ||||||
| 8 | Apprehension of the methods of producing woven structures. | ||||||
| 9 | Acquisition of experiences of creating original design product via using a method. | ||||||
| 10 | Application of the knowledge of pattern making, which is acquired via the corelation of human body with ergonomy and material, by the help of relevant tools. | ||||||
| 11 | Acquisition of the sociological and historical foundation supporting design philosophy. | x | |||||
| 12 | Skill of expressing textile surfaces via sketching methods, formation of the personal ways of expressions via knowing the human body. | ||||||
| 13 | Acquisition of structural plans and their application methods in industrial textile design. | ||||||
| 14 | Acquisition of the knowledge of design and assessment of a work/product. | x | |||||
| 15 | Acquisition of applied, visual and oral prensentation techniques of planned original creations. | ||||||
ECTS
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 13 | 3 | 39 |
| Mid-terms | 10 | 3 | 30 |
| Quiz | 1 | 3 | 3 |
| Assignment | 1 | 3 | 3 |
| Final examination | 123 | ||
| Total Work Load | 4,92 | ||
| Total Work Load / 25 (h) | 5 | ||
| ECTS Credit of the Course | 16 | 3 | 48 |
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