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Course Code: 
TEXT 378
Course Type: 
Area Elective
P: 
3
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
İngilizce
Course Objectives: 
The aim of the course is to enhance understanding of colour through adopting an interdisciplinary approach. This approach will enhance the design process and the outcome of a design solution on historical, psychological, cultural, social and business levels.
Course Content: 

An historical overview of colour and its role in design throughout important periods. Extensive knowledge of society and colour from a contemporary perspective will be used for comparison. How important is colour and what are its dynamics? The language of colour and its psychological implications in design on symbolic levels will be considered. Theoretical research and practical projects will contribute to the course. Psychological effects of colour on mood, emotion and behaviour can serve as a powerful tool of knowledge for the fashion designer who will have capacity to use colour for maximum outcomes. Gender issues will be addressed and also how colour contributes to negative outcomes. Cultural differences in colour will be explored to understand the importance of meaning and designing with cultural awareness. Utilising this extensive and interdisciplinary approach to colour will also enhance design from a commerical point of view. 

Course Methodology: 
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods: 
A: Testing, B: Application, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes Program Learning Outcomes Teaching Methods Assessment Methods
1) Adopt  interdisciplinary approaches to colour for the purposes of design 1, 3 1,3 A,C
2) Understand the psychological implications of colour on mood, emotion and behaviour to design accordingly 1, 2, 3,  1,3 A,C
3) Understand the historical developments of colour for a more informed approach to design 4, 11, 3 1,3 A,C
4) Understand the cultural perceptions of colour for an enhanced awareness of design on global levels 15, 14 1,3 A,C

 

5 ) Understand colour and society on contemporary Levels  5, 3, 1,3 A,C
6)Understand colour and how best to utilise it for commercial design 1, 2, 3, 15 1,3 A,C

 

 

Course Flow

Week Topics Study Materials
1 Introduction to the course None
2 Theory of Colour: What is Colour? Dynamics and Language of Colour Preparation
3 History of Colour from Fashion, to Design and Beyond. Birth, Weddings and Funerals. Medieval and Renaissance Clothing Colours Preparation
4 Psychology of Colour: Set a Mood, Convey an Emotion, invoke a Physiological Reaction. Colour Affects System (CFS) Preparation
5 Colour Project 1 Preparation
6 Pink as Punishment: Drunk-Tank Pink Experiment.  Dress-Out in Pink.  Preparation
7 Mid Term Exam Preparation
8 Pantone. Colour Trends, Colour Reports and Leatrice Eiseman Colour of the Year Preparation
9 Colour Project 2 Preparation
10 Culture and Colour: Colour Symbolism. Green the Forbidden Colour Preparation
11 Colour and Gender Stereotypes Preparation
12 Colour and Contemporary Society: Identity, Colour and Clothing Preparation
13 Colour Project 3 Preparation
14 Colour and Business: Eliciting Customer Responses through Colour Preparation

 

 

Recommended Sources

Textbook The Secret Language of Colour: Science, Nature, History, Culture. Joann Eckstut, Black Dog and Leventhal Publishers, INC, 2013

 

Blue: The History of Colour. Michel Pastoureau,

 

Colour and Meaning: Art, Science and Symbolism. John Gage, 2000

 

Colour and Culture. John Gage, 1995

 

Interaction of Colour. Josef Albers, 2013 

 

Colour Psychology and Colour Therapy: A Factural Study of the Influence of Colour on Human Life. Herman Pleij & Diane Webb, Columbia University Press, 2004

 

Theories of Visual Perception. Ian. E Gordon, Psychology Press, 2004

 

Pantone: The 20th Centruy in Colour. Leatrice Eiseman & Keith Reckor.  

 

Additional Resources Visual references, articles of research and colur prints.

Hand outs

 

 

Material Sharing

Documents -
Assignments Various projects both theoretical and practical
Exams Project (Thereotical and Practical), 1 final exam, 1 mid term

 

 

Assessment

IN-TERM STUDIES NUMBER PERCENTAGE
Mid-terms 1 30
Quizzes - -
Assignment 4 70
Total 5 100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE  1 30
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE  5 70
Total  6 100

 

 

COURSE CATEGORY Expertise/Field Courses

 

 

Course’s Contribution to Program

No Program Learning Outcomes Contribution
1 2 3 4 5
1 Skills of seeing, perception, expression.         x
2 Developing different methods of seeing and perception skills.         x
3 Skills of correlating and thinking interdisciplinary.         x
4 Acquisition of visual and historical point of view and assessment perspective.         x
5 Understanding the principles of textile design, studying artistic and social developments in the context of design principles.         x
6 Acquisition of the knowledge of pattern making via the correlation of human body with ergonomy and material.          
7 Skill of being able to use the contemporary technological achievements as a design tool.         x
8 Apprehension of the methods of producing woven structures.          
9 Acquisition of experiences of creating original design product via using a method.     x    
10 Application of the knowledge of pattern making, which is acquired via the corelation of human body with ergonomy and material, by the help of relevant tools.          
11 Acquisition of the sociological and historical foundation supporting design philosophy.       x  
12 Skill of expressing textile surfaces via sketching methods, formation of the personal ways of expressions via knowing the human body.          
13 Acquisition of structural plans and their application methods in industrial textile design.          
14 Acquisition of the knowledge of design and assessment of a work/product.       x  
15 Acquisition of applied, visual and oral prensentation techniques of planned original creations.     x    

 

 

ECTS

Activities Quantity Duration
(Hour)
Total
Workload
(Hour)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 13 4 52
Mid-terms 1 3 3
Quizes      
Assignment 4 5 20
Final examination 1 3 3
Total Work Load     126
Total Work Load / 25 (h)     5,04
ECTS Credit of the Course     5

 

 

None