Graphic Design Project: Advertising Design I

Course Code:

GRA 401

Course Period:

Autumn

Course Type:

Core

P:

2

Lab:

4

Credits:

4

ECTS:

9

Prerequisite Courses:

Vector Graphics (Adobe Illustrator)

Typography I

Course Language:

İngilizce

Course Objectives:

Students are taught the basics of advertising graphics for the advertising industry, national and international advertising campaigns and examples are shared, design applications are made.

Course Content:

I will show students examples of national and international award-winning advertising campaigns. Advertising channels are introduced in line with the creative brief, the principles of graphic design for these channels are explained and concept development, campaign carrier image creation, multi-media advertising campaign design is taught. Corporate image, launch, promotion or social content campaigns can be designed about the Service or Product. Students prepare for the advertising sector after the undergraduate program. Product / Service Brand Creation, Product (Packaging) / Service (Presentation Kit), Newspaper and Magazine Advertisement, Classic and creative Outdoor advertising, Storyboard / conceptboard for TV advertising, Guerilla Advertising Applications, POP designs (Point of Sale Display) Materials), Campaign micro site design, promotional products, brochures, etc. are designed for many media.

Course Methodology:

1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work

Course Evaluation Methods:

1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course	Learning Outcomes of the Program	Teaching Methods	Measurement Methods
To have knowledge and experience on basic design principles such as color, texture, composition, space and typography	1, 2, 4	1,2	1,2
Ability to solve design problems	8, 10, 12	1,4,5	1,2
Developing the ability to communicate by gaining the ability to express himself freely	8, 12	4,5	1,2
Utilizing different materials to produce modern and original designs in the design process	3, 4, 11	3,4	1,2
To have knowledge about research, methods and techniques	6, 10	2, 4	1,2

Course Flow

COURSE
Week	Subjects	Preliminary
1	Projenin ve haftalık ders planının anlatılması
2	Examples from national and international award-winning advertising campaigns Brainstorming and class discussion, Briefing and Sketching process
3	Sketch process and logo designs
4	Logo design and design of major graphic indicators (identity)
5	Advertising Concept Work / Sketches
6	Press Design (key art)
7	Press Release Design (Magazine / Newspaper)
8	Outdoor Advertising Design
9	Guerilla Reklam Çalışması – Beyin Fırtınası
10	Guerrilla Advertising Work - Design and Implementation
11	Point of Sale Display (POP) Design
12	Design of POP Materials Mockup (Creative Solutions)
13	TVC - Storyboard design
14	Preparation of presentation sheet

Recommended Sources

SOURCES

Course’s Note

Other

1- Advertising, Concept and Copy, George Felton, W. W. Norton & Company; 3 edition (August 5, 2013)

2- The Advertising Concept Book, Think Now, Design Later, Pete Barry, Thames & Hudson; Third edition (July 26, 2016)

3- Fundamentals of Creative Advertising, Ken Burtenshaw, Literature Publications

4- Design for Communication, Elizabeth Resnick, Wiley

5- Graphic Design Thinking, Ellen Lupton, Princeton Architectural Press; 1 edition (July 27, 2011)

6- Advertising books translated into Turkish by MediaCat Publications

7- Communication Arts, Lürzer’s Archive, Novum, Computer Arts, etc.

8- Metaphors of Life Meaning and Language, Lakoff, Jhonson

9- Tangible Graphics, R. Klanten, R. Klanten

10- Himpe, T. Advertising is Dead, Long Live Advertising !, Thames & Hudson

11- 100 ideas that changed advertising, Simon Veksner

Www.marketingturkiye.co, I www.designobserver.co, I www.adage.co (advertising samples) I www.adforum.co, I www.creativity-online.co, Epica Awards, Red Awards, Crystal Apple Award, etc. Websites

Material Sharing

MATERIAL SHARING
Documents
Homeworks	4 Homework, 2 Projects
Exams	1 Midterm

Assessment

CONSIDERATION SYSTEM
Midterm Studies	No	Percentage of Contribution
Homework	4	%20
Midterm
Seminar and Presentation
Project	2	%20
Total
Ratio of Final to Success		%60
Rate of Success in the Year		%40
Total		%100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No	Program Learning Outcomes	Contribution Level
No	Program Learning Outcomes	1	2	3	4	5
1	To have theoretical background in the fields of art and design					X
2	To be able to apply basic design principles					X
3	To have creative and original thinking ability					X
4	Identify and solve graphic design problems				X
5	An ability to use current technological tools in design processes at an advanced level				X
6	To have professional and ethical responsibility about intellectual, art and design works			X
7	Ability to follow developments in the field of Art and Design				X
8	To be able to present ideas and designs effectively					X
9	To be able to work as a team			X
10	To be able to conduct research, analysis and interpretation in the field					X
11	Interdisciplinary thinking and ability to connect.			X
12	To be aware of social and cultural values.				X

ECTS

COURSE CATEGORY	Expertise / Field Courses
ECTS / Workload Table
Activity	Number	Time (hour)	Total Workload (Hour)
Course Length (14 x total course time)	14	6	84
Study time out of class (Preliminary work, reinforcement)	14	2	28
Homework	4	6	24
Seminar and Presentation
Projects	2	40	80
Midterm Exam
Final Exam

Total Workload			216
Total Workload / 25 (h)			8,64
Course’s ECTS Credit			9

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