Graphic Design Project: Brand Identity Design

Course Code:

GRA 301

Course Period:

Autumn

Course Type:

Core

P:

2

Lab:

4

Credits:

4

ECTS:

8

Prerequisite Courses:

Vector Graphics (Adobe Illustrator)

Typography I

Course Language:

İngilizce

Course Objectives:

Students are taught the design of graphic elements that make up brand identity, current design trends, successful corporate identity examples are shared by making applications.

Course Content:

GRAPHIC DESIGN PROJECT: BRAND IDENTITY DESIGN course introduces students to brand creation strategies and design principles through case studies. Current trends in brand identity design are introduced, new designs and renewed identities are examined, national and international brand identity designers, agencies are introduced and examined. Logo design, design of graphic elements that make up brand identity, application to different formats and ensuring continuity during adaptation process, design of brand identity materials, web and mobile applications in printed media are taught. The system established under the brand identity book is documented.

Course Methodology:

1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work

Course Evaluation Methods:

1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course	Learning Outcomes of the Program	Teaching Methods	Measurement Methods
To be able to use this knowledge effectively in design by having knowledge and experience on basic design principles, elements and elements	1, 2	1,2	2,4
To gain the basic design knowledge required for Brand Identity Design and to create brand book	2, 3, 4	1,2,3	2,3,4
To gain the basic design knowledge necessary for brand identity design and to create a brand book...	1, 2, 5	2,5	2,4
To be able to develop original design approaches within the creative brief about Brand Identity Design	5, 7	1,2,3	2,4
To have information about effective research, methods and techniques in the field	6, 10	2, 4, 5	3,4

Course Flow

COURSE
Week	Subjects	Preliminary
1	Why is Brand Identity Important and How Does it Communicate? Vision, meaning, authenticity, coherence, flexibility, commitment, value, differentiation, sustainability etc. Explanation of the project and weekly schedule.
2	Classification of Logo Designs: Wordmark, Letterform Mark, Pictorial Mark, Abstract Mark, Emblem, Dynamic Mark, Characters. Sketch Study for Logo Design.	Rakiplerin Analizi ve Araştırma Dosyası
3	Examples of recent design trends in brand creation: examples from recent designs by designers such as Pentagram, Landor, P. Scher, S. Sagmeister, B. Mau - case study The story / message of the brand and the sketch study for logo design.	Eskiz Çalışmaları
4	Reminder of tools for logo design in Adobe Illustrator. Computer aided design of selected sketch work.	Bilgisayarda Tasarımın çeşitlendirilmesi
5	Introduction of Institutional Printed Materials and Describing Design Criteria. Sharing of paper catalogs for printing. Design of these materials throughout the course.	Baskı için kağıt seçimi
6	Presentation of Models of Institutional Printed Materials and sharing in-class feedback.	Maketlerin tamamlanması
7	Introducing the other elements that make up brand identity, sampling and designs (spatial)	Araştırma
8	Introducing the other elements that make up the brand identity, sampling and designs (uniform-vehicle, etc.)	Tasarım çalışmaları
9	Identifying and exemplifying the horizontal and vertical layout designs of the brand (grid systems-visual coding-typography)	Tasarım çalışmaları
10	Sampling designs for digital media, animating the logo (simple animation	Tasarım çalışmaları
11	Design of promotional products, and creative product design for use (creating a trend)	Yaratıcı Promosyonel ürünler araştırmak
12	Sharing products and giving in-class feedback	Yaratıcı ürün tasarımı
13	Prepare product designs for presentation in Adobe Photohop	Mock-up çalışmaları
14	Design Ration and Layout Designs	Pafta tasarımları

Recommended Sources

SOURCES
Course’s Note
Other
	Logo Tasarım Kitapları (Brand Identity Design Books) Dynamic Identities, How to create a living brand, Irene Van Nes Eye, Novum, Computer Arts Dergilerinin Branding, Logo Design vb sayıları http://www.pentagram.com, http://landor.com, http://www.rebrand.com gibi tasarım ajanslarının, ödüllerinin web siteleri Mevcut markaların örnek kurum kimliği kılavuzları

Material Sharing

MATERIAL SHARING
Documents
Homeworks
Exams	1 Midterm, 1 Final

Assessment

CONSIDERATION SYSTEM
Midterm Studies	No	Percentage of Contribution
Homework	1	%10
Midterm	3	%10
Seminar and Presentation
Project	1	%60
Total		%40
Ratio of Final to Success		%60
Rate of Success in the Year		%40
Total		%100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No	Program Learning Outcomes	Contribution Level
No	Program Learning Outcomes	1	2	3	4	5
1	To have the theoretical background in the field by designing graphic elements that make up brand and brand identity					X
2	To be able to apply basic design principles and elements					X
3	To have creative and original thinking ability and to reflect this to design					X
4	To be able to identify graphic design problems and solve them effectively and serially				X
5	An ability to use current technological tools in design processes at an advanced level				X
6	To have professional and ethical responsibility about intellectual, art and design works			X
7	Developing the use of brand and brand identity elements and providing lifelong learning ability				X
8	To be able to present ideas and designs effectively					X
9	To be able to work in harmony with the team			X
10	To be able to conduct research, analysis and interpretation of brand and brand identity					X
11	To provide interdisciplinary thinking and connection skills			X
12	To be aware of social and cultural values				X
13	To follow the current design trends in the field, to reveal examples of successful corporate identity					X

ECTS

COURSE CATEGORY	Expertise / Field Courses
ECTS / Workload Table
Activity	Number	Time (hour)	Total Workload (Hour)
Course Length (14 x total course time)	14	6	84
Study time out of class (Preliminary work, reinforcement)	14	3	42
Homework
Seminar and Presentation	1	10	10
Projects	3	30	30
Midterm Exam
Final Exam

Total Workload			226
Total Workload / 25 (h)			7,53
Course’s ECTS Credit			8

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