Course Language:
İngilizce
Course Objectives:
To make written and visual research, brand development and visualization, to produce original packaging designs in accordance with references.
Course Content:
Theory: Organization of verbal information on packaging, elements in the primary communication region of packaging, correct typography criteria in packaging design.
Practice: Subject research, conceptualization, working on text, graphic interpretation and visualization.
Course Methodology:
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Course Evaluation Methods:
1. Exam 2. Presentation 3. Homework 4. Application
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes of the Course | Learning Outcomes of the Program | Teaching Methods | Measurement Methods |
| To have knowledge and experience on basic design principles such as color, texture, composition, space and typography | 1, 2, 4 | 1,2 | 1,2 |
| n addition to functionality, to gain a culture of displaying contemporary art aesthetics | 8, 10, 12 | 1,4,5 | 1,2 |
| Developing the ability to communicate freely by gaining the ability to express oneself freely, besides professional experience | 8, 12 | 4,5 | 1,2 |
| Utilizing different materials to produce modern and original designs in the design process | 3, 4, 11 | 3,4 | 1,2 |
|
To have knowledge about research, methods and techniques
|
6, 10 | 2, 4 | 1,2 |
Course Flow
| COURSE | ||
| Week | Subjects | Preliminary |
| 1 |
Midterm Project: Packaging for Pesticides (3 parts) (Research and Information Collection)
|
|
| 2 | Packaging for Pesticides (Research and Information Collection) | |
| 3 |
Midterm I: Black and White logo works (25X25 cm).
|
|
| 4 | Evaluation of thumbnails about packaging. | |
| 5 | Evaluation of original drawings and computer printouts. | |
| 6 | Evaluations on three-dimensional packaging samples (mock-up). | |
| 7 | Submission of visa project. Final Project: Packaging for Wine Products (4 pieces) | |
| 8 | Packaging for Wine Products (Research and Data Collection) | |
| 9 |
Midterm II: Black and White logo works (25X25 cm).
|
|
| 10 | Evaluation of thumbnails about packaging. | |
| 11 | Evaluations on original drawings and computer printouts. | |
| 12 | Evaluations on original drawings and computer printouts Submission of original drawings and computer printouts. | |
| 13 | Evaluations on three-dimensional mock-ups. | |
| 14 |
Final evaluation and comments about the final project
|
|
Recommended Sources
| SOURCES | |
| Course’s Note | Carter Rob, Ben Day ve Philip Meggs. “Typographic Design: Form and Communication” Van Nostrand Reinhold, New York. |
| Other |
Carver, Giles. “What is Packaging Design?” Rotovision SA, Switzerland.
Mosberg, Stewart. “Packaging” PBC International, Inc, New York. |
Material Sharing
| MATERIAL SHARING | |
| Dokümanlar | |
| Ödevler | 5 Homework, 2 Projects |
| Sınavlar | 1 Vize |
Assessment
| CONSIDERATION SYSTEM | ||
| Midterm Studies | No | Percentage of Contribution |
| Homework | 5 | %20 |
| Midterm | 1 | %20 |
| Seminar and Presentation | ||
| Project | ||
| Total | %60 | |
| Ratio of Final to Success | %40 | |
| Rate of Success in the Year | %100 | |
| Total | ||
Course’s Contribution to Program
| Course’s Contribution to Program Outcomes | |||||||
| No | Program Learning Outcomes | Contribution Level | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To have theoretical background in the fields of art and design | X | |||||
| 2 | To be able to apply basic design principles | X | |||||
| 3 | To have creative and original thinking ability | X | |||||
| 4 | Identify and solve graphic design problems | X | |||||
| 5 | An ability to use current technological tools in design processes at an advanced level | X | |||||
| 6 | To have professional and ethical responsibility about intellectual, art and design works | X | |||||
| 7 | Ability to follow developments in the field of Art and Design | X | |||||
| 8 | To be able to present ideas and designs effectively | X | |||||
| 9 | To be able to work as a team | X | |||||
| 10 | To be able to conduct research, analysis and interpretation in the field | X | |||||
| 11 | Interdisciplinary thinking and ability to connect. | X | |||||
| 12 | To be aware of social and cultural values. | X | |||||
ECTS
| COURSE CATEGORY | Expertise / Field Courses | ||
| ECTS / Workload Table | |||
| Activity | Number |
Time (hour) |
Total Workload
(Hour) |
| Course Length (14 x total course time) | 14 | 4 | 56 |
| Study time out of class (Preliminary work, reinforcement) | 14 | 2 | 28 |
| Homework | |||
| Seminar and Presentation | 2 | 10 | 20 |
| Projects | 1 | 10 | 10 |
| Midterm Exam | 1 | 6 | 6 |
| Final Exam | 1 | 6 | 6 |
| Total Workload | 126 | ||
| Total Workload / 25 (h) | 5,04 | ||
| Course’s ECTS Credit | 5 | ||
None