• Türkçe
  • English
Course Code: 
GRA 106
Course Period: 
Spring
Course Type: 
Area Elective
P: 
2
Lab: 
2
Credits: 
3
ECTS: 
5
Course Language: 
İngilizce
Course Objectives: 
The aim of this course is to teach students the principles of advertising photography and to make photo shooting applications of different products in the studio.
Course Content: 

In the Advertising Photography course, the students are informed about the advertising photos that can be made in the studio. Placement in the studio environment, lighting, shooting information is given. Students taking this course, glass, plastic, cardboard, wood, metal, fabrics and surfaces such as textures, various forms and packages to gain the ability to photograph. In addition to working with different materials, the student will gain the knowledge and experience of creating different compositions in photography. In addition, studio shootings of objects, figures, food, etc. that may be needed for advertising campaigns are taught. The students will be able to develop their advertising photo knowledge and advertising photo shooting skills for the project courses.

Course Methodology: 
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Course Evaluation Methods: 
1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course Learning Outcomes of the Program Teaching Methods Measurement Methods
Introduction and use of photographic equipment 1,5,9 1,2,6 1,3,4
Investigation of composition and lighting styles 1,2,3 1,2,6 2,4
Making studies of different types of photography 3,4,6 1,2,3 2,4
Explaining the historical development of photography 1,11,12 1,4 1,2
Improving the skills of evaluating and interpreting photographs 10,8 1,2,4,5 2,3,4

 

Course Flow

COURSE
Week Subjects Preliminary
1 Meeting with students, informing about course content.  
2 Giving basic information about advertising photography, artistic photography and commercial photography concepts

be questioned.

 
3 Editing in advertising photo. Studying examples of studio and outdoor shots.  
4 Outdoor advertising photo design and application.  
5 Use of studio in advertising photography. Introduction of studio equipments.  
6 Composition rules and applications  
7 Working with studio lights and using different light sources together.  
8 Applied midterm exam.  
9 Choice of subject for the first application in advertising photo.  
10 Weekly evaluation of shots.  
11 Selection of topics for the second application in advertising photo.  
12 Weekly evaluation of shots.  
13 Choice of subject for third application in advertising photo.  
14 Weekly evaluation of shots.  

 

Recommended Sources

SOURCES
Course’s Note  
Other Çizgen,Gültekin. Renk Dünyamız:101 Kompozisyon 101 Yorum, Say Yayınları 2006 Ergin, Erhan. Her Yönüyle Fotoğrafçılık Tekniği, İnkılap Kitabevi Kelby, Scott. Dijital Fotoğrafçının El Kitabı, Cilt 1- Cilt 2, Alfa Yayınları Mıchael Langford, Yaratıcı Fotoğrafçılık, İnkılap Kitabevi.

 

Material Sharing

MATERIAL SHARING
Documents  
Homeworks 3 Projects, 5 Homeworks
Exams 1 Midterm, 1 Final

 

Assessment

CONSIDERATION SYSTEM
Midterm Studies No Percentage of Contribution
Homework 5 %10
Midterm 1 %20
Seminar and Presentation    
Project 3 %10
Total    
Final Ratio to Success 1 %60
Ratio of Semester to Success   %40
Total   %100

 

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No Program Learning Outcomes Contribution Level
1 2 3 4 5  
1 To have theoretical background in the fields of art and design         x  
2 To be able to apply basic design principles         x  
3 To have creative and original thinking ability       x    
4 Identify and solve graphic design problems     x      
5 An ability to use current technological tools in design processes at an advanced level         x  
6 To have professional and ethical responsibility about intellectual, art and design works       x    
7 Ability to follow developments in the field of Art and Design     x      
8 To be able to present ideas and designs effectively         x  
9 To be able to work as a team         x  
10 To be able to conduct research, analysis and interpretation in the field       x    
11 Interdisciplinary thinking and ability to connect.     x      
12 To be aware of social and cultural values.       x    

 

ECTS

COURSE CATEGORY Expertise / Field Courses
ECTS / Workload Table
Activity Number Time
(hour)
Total Workload

(Hour)

Course Length (14 x total course time) 14 4 56
Study time out of class (Preliminary work, reinforcement) 14 2 28
Homework 5 2 10
Seminar and Presentation      
Projects 3 8 24
Midterm Exam 1 10 10
Final Exam 1 10 10
       
Total Workload     138
Total Workload / 25 (h)     4,60
Course’s ECTS Credit     5

 

None