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Course Code: 
GRA 210
Course Period: 
Spring
Course Type: 
Core
P: 
2
Lab: 
0
Credits: 
2
ECTS: 
4
Course Language: 
İngilizce
Course Objectives: 
To provide students with the knowledge of workflow for graphic design and related areas and to transfer sectoral information.
Course Content: 

in this course, visual communication such as graphic design, photography, advertising

from future jobs that designers will face and implement

The basic language of visual communication is examined with visual examples.

workflow in the field of design is taught.

Course Methodology: 
1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work
Course Evaluation Methods: 
1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course Learning Outcomes of the Program Teaching Methods Measurement Methods
To have theoretical knowledge on Graphic Design and Advertising 1,4 1,2,4 1,3
Interdisciplinary thinking skills 11,3 2,3,6 1,3
Ability to do research and analysis in the field of Graphic Design 10,6 2,4 1,3
Ability to produce and present creative ideas 3,8 2,4,5 2,3
Improvement of design process management and planning skills 9,4 1,4,5 1,2,3

 

Course Flow

COURSE
Week Subjects Preliminary
1 Introduction to ad graphic  
2 The creation process: Art director and management  
3 Brief creation, reading, understanding.  
4 Typography applications  
5  Advertisement Photo, creating photo briefi.  
6 Illustration, creating illustration briefi.  
7 Magazines, newspapers, books, etc. printed media  
8 Midterm  
9 Production  
10 Outdoor media, ambient and guerilla advertising  
11 Line of six channels  
12  Corporate identity, corporate design, corporate image  
13 Advertisement Production I: Poster, brochure, printed advertisement

 

 
14 Advertising Production II: Billboard, stall, and ambient

 

 

 

Recommended Sources

SOURCES
Course’s Note Derste öğrencilerle paylaşılacaktır.
Other Jorge Frascara (2004), “Communication design: principles, methods, and

practice,

Steven Heller and Gail Anderson, “The Graphic Design Idea Book:

Inspiration from 50 Masters’’,

Jim Krause, “Design Basics Index’’,

Emre Becer, “İletişim ve Grafik Tasarım“,

Lisa Graham, “Basics of Design: Layout and Typography For Beginners“,

Alan Swann, “How to Understand and Use Design and Layout“.

 

Material Sharing

MATERIAL SHARING
Documents  
Homeworks 4 Homeworks
Exams 1 Midterm, 1 Final

 

Assessment

CONSIDERATION SYSTEM
Midterm Studies No Percentage of Contribution
Homework 4 %10
Midterm 1 %30
Seminar and Presentation    
Project    
Total    
Ratio of Final to Success 1 %60
Rate of Success in the Year   %40
Total   %100

 

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No Program Learning Outcomes Contribution Level
1 2 3 4 5  
1 To have theoretical background in the fields of art and design         x  
2 To be able to apply basic design principles   x        
3 To have creative and original thinking ability       x    
4 Identify and solve graphic design problems         x  
5 An ability to use current technological tools in design processes at an advanced level   x        
6 To have professional and ethical responsibility about intellectual, art and design works         x  
7 Ability to follow developments in the field of Art and Design

 

      x    
8 To be able to present ideas and designs effectively         x  
9 To be able to work as a team         x  
10 To be able to conduct research, analysis and interpretation in the field         x  
11 Interdisciplinary thinking and ability to connect.         x  
12 To be aware of social and cultural values.       x    

 

ECTS

COURSE CATEGORY Expertise / Field Courses
ECTS / Workload Table
Activity Number Time
(hour)
Total Workload

(Hour)

Course Length (14 x total course time) 14 2 28
Study time out of class (Preliminary work, reinforcement) 14 2 28
Homework 4 6 24
Seminar and Presentation      
Projects      
Midterm Exam 1 6 6
Final Exam 1 6 6
       
Total Workload     92
Total Workload / 25 (h)     3,68
Course’s ECTS Credit     4

 

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