Graphic Management

Course Code:

GRA 210

Course Period:

Spring

Course Type:

Core

P:

2

Lab:

0

Credits:

2

ECTS:

4

Course Language:

İngilizce

Course Objectives:

To provide students with the knowledge of workflow for graphic design and related areas and to transfer sectoral information.

Course Content:

in this course, visual communication such as graphic design, photography, advertising

from future jobs that designers will face and implement

The basic language of visual communication is examined with visual examples.

workflow in the field of design is taught.

Course Methodology:

1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work

Course Evaluation Methods:

1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Course Flow

Recommended Sources

Material Sharing

Assessment

Course’s Contribution to Program

ECTS

2

Learning Outcomes of the Course	Learning Outcomes of the Program	Teaching Methods	Measurement Methods
To have theoretical knowledge on Graphic Design and Advertising	1,4	1,2,4	1,3
Interdisciplinary thinking skills	11,3	2,3,6	1,3
Ability to do research and analysis in the field of Graphic Design	10,6	2,4	1,3
Ability to produce and present creative ideas	3,8	2,4,5	2,3
Improvement of design process management and planning skills	9,4	1,4,5	1,2,3

COURSE
Week	Subjects	Preliminary
1	Introduction to ad graphic
2	The creation process: Art director and management
3	Brief creation, reading, understanding.
4	Typography applications
5	Advertisement Photo, creating photo briefi.
6	Illustration, creating illustration briefi.
7	Magazines, newspapers, books, etc. printed media
8	Midterm
9	Production
10	Outdoor media, ambient and guerilla advertising
11	Line of six channels
12	Corporate identity, corporate design, corporate image
13	Advertisement Production I: Poster, brochure, printed advertisement
14	Advertising Production II: Billboard, stall, and ambient

MATERIAL SHARING
Documents
Homeworks	4 Homeworks
Exams	1 Midterm, 1 Final

CONSIDERATION SYSTEM
Midterm Studies	No	Percentage of Contribution
Homework	4	%10
Midterm	1	%30
Seminar and Presentation
Project
Total
Ratio of Final to Success	1	%60
Rate of Success in the Year		%40
Total		%100

Course’s Contribution to Program Outcomes
No	Program Learning Outcomes	Contribution Level
No	Program Learning Outcomes	1	2	3	4	5
1	To have theoretical background in the fields of art and design					x
2	To be able to apply basic design principles		x
3	To have creative and original thinking ability				x
4	Identify and solve graphic design problems					x
5	An ability to use current technological tools in design processes at an advanced level		x
6	To have professional and ethical responsibility about intellectual, art and design works					x
7	Ability to follow developments in the field of Art and Design				x
8	To be able to present ideas and designs effectively					x
9	To be able to work as a team					x
10	To be able to conduct research, analysis and interpretation in the field					x
11	Interdisciplinary thinking and ability to connect.					x
12	To be aware of social and cultural values.				x

COURSE CATEGORY	Expertise / Field Courses
ECTS / Workload Table
Activity	Number	Time (hour)	Total Workload (Hour)
Course Length (14 x total course time)	14	2	28
Study time out of class (Preliminary work, reinforcement)	14	2	28
Homework	4	6	24
Seminar and Presentation
Projects
Midterm Exam	1	6	6
Final Exam	1	6	6

Total Workload			92
Total Workload / 25 (h)			3,68
Course’s ECTS Credit			4

Search form