Graphic Design Project: Advertising Design II

Course Code:

GRA 402

Course Period:

Spring

Course Type:

Core

P:

2

Lab:

4

Credits:

4

ECTS:

9

Prerequisite Courses:

Vector Graphics (Adobe Illustrator)

Typography I

Course Language:

İngilizce

Course Objectives:

The students focus on this field of options at the national and international level, from multi-channel campaign designs to the advertising industry, campaign designs and graphic productions.

Course Content:

GRAPHIC DESIGN PROJECT: ADVERTISING DESIGN II, students are shown examples of national and international award-winning advertising campaigns. A wide range of campaign design and concept development, as a multi-media advertising campaign is taught in various media applications. Creative advertising campaigns can be designed about the Service or Product. Students prepare for the advertising sector after the undergraduate program. Product / Service Brand Creation, Product (Packaging) / Service (Presentation Kit), Newspaper and Magazine Advertisement, Classic and creative Outdoor advertising, Storyboard / concept board for TV advertising, Guerilla Advertising Applications, POP designs (Point of Sale) Display Materials), Campaign micro site design, promotional product, brochure and so on. designs are produced for many channels.

Course Methodology:

1. Lecture Method 2. Case Study Method 3. Problem Solving Method 4. Discussion Method 5. Demonstration Method 6. Group work

Course Evaluation Methods:

1. Exam 2. Presentation 3. Homework 4. Application

Vertical Tabs

Course Learning Outcomes

Learning Outcomes of the Course	Learning Outcomes of the Program	Teaching Methods	Measurement Methods
To be able to develop original research ideas based on research	1-3-10-11-12	1-2-3-4	1-2
To be able to produce creative design solutions within the scope of the project	4-6-9-10	5-6	1-2
To be able to apply their designs to different media in integrity	2-4-5	5-6	1-2-3
To use advanced technology required by the field	5-8	6	1-2
To be able to present the project by presenting design ration	8-9-11-12	2-4	3

Course Flow

COURSE
Week	Subjects	Preliminary
1	Product / service oriented advertising campaign: Research and information gathering
2	Presentation of project proposals
3	Detailed research on the selected project topic
4	Submission of the research summary
5	Conceptualization and text studies
6	Submission of text studies
7	Sketching and visualization studies
8	Completion of idea sketches (thumbnails)
9	Graphic application and layout studies on computer
10	Delivery of original drawings and computer records
11	Discussion and corrections on the project
12	Recent corrections on color and three-dimensional applications
13	Recent corrections on color and three-dimensional applications
14	Hardcover research report / visual samples and project CD

Recommended Sources

SOURCES

Course’s Note

Advertising course notes /Prof.Dr.Emre Becer

Other

The Design of Advertising/Roy Paul Nelson

Logo Tasarım Kitapları
Pepin Press Bıçaklı Ambalaj Kitapları
Novum, Eye, Computer Arts, Communication Arts vb Dergiler
Grafik Tasarım Dergisi VE Metaforlar Hayat Anlam ve Dil, Lakoff, Jhonson
Tangible Graphics, R. Klanten, R. Klanten
Himpe, T. Advertising is Dead, Long Live Advertising!, Thames & Hudson
www.marketingturkiye.com, www.designobserver .com,www.adage.com (reklam örnekleri)
www.adforum.com, www.creativity-online.com, Epica Awards, Kırmızı Ödülleri, Kristal Elma Ödülleri vb Reklam Ödülleri Websiteleri

Material Sharing

MATERIAL SHARING
Documents
Homeworks
Exams

Assessment

CONSIDERATION SYSTEM
Midterm Studies	No	Percentage of Contribution
Homework		%10
Midterm		%30
Seminar and Presentation		%60
Project		%100
Total		%60
Ratio of Final to Success		%40
Rate of Success in the Year		%100

Course’s Contribution to Program

Course’s Contribution to Program Outcomes
No	Program Learning Outcomes	Contribution Level
No	Program Learning Outcomes	1	2	3	4	5
1	To have theoretical background in the fields of art and design					x
2	To be able to apply basic design principles					x
3	To have creative and original thinking ability					x
4	Identify and solve graphic design problems					x
5	An ability to use current technological tools in design processes at an advanced level				x
6	To have professional and ethical responsibility about intellectual, art and design works					x
7	Ability to follow developments in the field of Art and Design				x
8	To be able to present ideas and designs effectively					x
9	To be able to work as a team			x
10	To be able to conduct research, analysis and interpretation in the field				x
11	Interdisciplinary thinking and ability to connect.				x
12	To be aware of social and cultural values.					x

ECTS

WEEKLY EVENTS	Number of weeks	Weekly Hours	Total Workload
Theoretical Course	14	2	28
Laboratory / Practice	14	4	56
Out-of-Class Study	14	4	56

PERIODICAL ACTIVITIES	No	Unit Workload Hour	Total Workload
Midterm Exams	1	6	6
Homework	4	24	96
Project	1	24	24
Field Study	0	0	0
Presentation / Seminar Preparation	1	6	6
Semester final exam	1	6	6

Total Workload			278
Total Workload / 30			9,27
ECTS Credits of the Course			9

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